No matter if you are rock fan or a pop aficionado, you likely have attended a live concert or two in your life. After all, there’s nothing as enjoyable, bedazzling and interesting as seeing a live production of your favorite artists.
They could be recreating their iconic videos through elaborate sets, bringing one of a kind visual experiences to life through magnificent lightning, or simply singing their heart out in an ambience full of captivating sound systems.
But what brings all of this together?
While the artist focuses on their craft, it is the team behind them that focuses on their creativity to put up unforgettable shows. That is one of the reasons why artists ranging from Adele to Queen, and from Pink to Kid Rock can be found thanking their production crew during their tours.
On the surface, working in live production and entertainment seems like a bedazzling profession. To understand how that world looks like behind the scenes, we consulted with Clay Hutson, a live entertainment and production manager.
Clay Hutson Tells Us What Working as a Production Manager Looks Like
As an experienced production management with his own live entertainment company, Hutson has a wide breadth of experience. From sound management to stage management, and from set design to lightning formations, Hutson has done it all for artists such as Pink and Kid Rock (that we mentioned above).
Here’s what he has to say about working in production design.
Honesty is Key
A typical tour for a production manager always depends on understanding what their artist wants, and then assimilating and explaining whether creating it all in real life is possible or not.
It is by understanding the artist’s needs and translating them to real life experiences that work is how a production manager actually becomes successful at what they are set out to do.
You Have to Keep Up With the Trends
In the world of live production and especially the music industry, it is essential for the production manager to understand the latest trends in special effects, and incorporate them into a show while keeping the artist’s genre in mind.
If a production manager keeps using year old techniques to captivate their audience, then it doesn’t work, and could cost an artist a lot in terms of reputation, money, and credibility.
Putting Everything Apart is Just as Important as Putting Everything Together
Since the same fixtures have to be used at multiple venues, they have to be treated with care. This means that when a concert ends each evening, the production crew’s work starts right away.
Production mangers have to make sure that they are able to design fixtures and stages that are not only easy to assemble, but just as easy to disintegrate at the end of a show. In addition to that, a production manager has to consider the hours put into work after each concert venue has run out of its time.
No matter if they are designing a stage for a concert or a business event, a production manager has to put their heart into it. The audience can only enjoy a show that was put together with a mindset of joy and fun – which is why it is extremely important to keep a positive attitude on the job.