Steve Lesnard: How To Produce A Top Tier Product Introduction

The art of product making is one that although it seems simple enough can be disadvantaged as well. As social mediums keep evolving so is the way we market new products to consumers. Although more opportunity is presented to companies, this also means that there is more of a risk of botching your product introduction to the marketplace. A key feature of a successful product introduction is one that allows the users to see the value of it clearly. We recently sat down with global brand consultant Steve Lesnard to discuss how he goes about promoting a new product. Steve Lesnard is one of the most experienced consultants in the business, having worked with large companies all over the world. Steve knows a thing or two about product introductions. The following are Steve Lesnard’s top two principles to follow for small and large companies.

”Keep it simple to make it memorable.”

One of Walt Disney’s most famous quotes says “get the storyline right.” This is exactly the course one should undertake when choosing the story behind their product. Make no mistake; this is not as easy as it looks, the best just make it seem that way. However, one perfect example of this in action was seen when Apple introduced its line of Apple iPods to the public. Sure the device was hands down the superior product, but Apple didn’t market it like that. They simply placed a campaign sign saying “10k songs in your pocket”. That’s all the consumer needed, a simple message that was clear and showed the benefits of owning this product.

“Bring it to life to make it real.”

The next principle revolves around the consumer experience with your product. Once you have your story down, you then have to energize your medium to choose which questions must be asked about your product. Will it be the functions, how it looks on a person or how it’ll make them feel? One of the best ways to convey this is through video. YETI will often partner with ambassadors to feature their products throughout their outdoor adventures. This allows consumers to see the product in action and picture themselves using it.


The Academy Of Art University School Of Architecture Director Discusses ADA Principles And Codes

In a YouTube video that is on the Academy of Art University channel, executive director of the School of Architecture at the Academy of Art University Mimi Sullivan, talks about how the university works with designing affordable housing, as well as, offices spaces and retail development. In the video that is titled: ADA principles and codes with Mimi Sullivan, she discussed with architecture students about their design work and the principles and codes that they need to follow.

Sullivan explained that design should follow ADA guidelines. The design needs to fit any mobile, visual, and auditory challenges a person may have. She also says that there are codes that architecture students should know; however, they are based by state. These codes include building codes. ADA codes and principles have been set for all architects that design buildings such as retail, restaurants, schools, and hospitals for people who have disabilities.

Sullivan suggests that the students at the Academy of Art University School of Architecture design rooms and buildings that will be useful to people with disabilities. Outlets and countertops should always be accessible for people in wheelchairs, as well as, water fountains and hand dryers. She adds that designing a building that can be utilized by everyone is mandatory. Students are encouraged to think about how their designs can be beneficial for a diversity of people.

The Academy of Art University is a school that is located in San Francisco, California. The school helps students develop their artistic abilities. The university that was founded by Richard S. Stephens in 1929 offers many different courses that include acting, architecture, fashion, animation, and visual effects, as well as, fine art. The Academy of Art University enables students to have a hands-on learning experience so they can achieve the best education about the field they are pursuing.

The Aspire: An Innovative Residential Tower Built by Boraie Development

Boraie Development created a name in the field of real estate and property development because of its superb construction projects. The company is based in New Jersey, and they are leading the construction of skyscrapers located in the cities of New Brunswick, Newark, and Atlantic City. The executives who are controlling the operations and decision making at Boraie Development stated that they wanted to help the cities all over New Jersey to regain their economic growth which became stagnant in the last decades. One of the projects that they recently opened was The Aspire, a residential skyscraper located in the heart of New Brunswick.

The Aspire is a spacious, one or two bedrooms, studio type condominium that offers affordable units to everyone. The building has a dryer and an in-home washer for its occupants, and Boraie Development is proud to say that the building is energy efficient, and uses only a small portion of energy during the winter, resulting to a lower electric bill. The units can also be upgraded to have a balcony, and the inhabitants are satisfied with how the company decided to design the whole building with hardwood floors that are made from the top quality materials. The kitchen located in each unit is made of the most durable materials, like the quartz countertops that can be easily cleaned. The kitchen also has stainless steel ovens, refrigerators, and other appliances that are branded. The bedrooms are also carpeted to provide a sense of relief and relaxation to the inhabitants, and there is a strong Wi-Fi connection allowing everyone inside to surf the internet.

Aside from the designer units that made The Aspire one of the most popular addresses in the city, Boraie Development also revealed that The Aspire has a lot of social amenities to choose from. The lobby is open 24/7, assisting all of the customers’ needs. There is also a parking deck that provides direct access to the lobby of the condominium. Those who are conscious about their health can also use the gym and the fitness center located at the heart of the building. There are also green roofs on the 18th floor of the skyscraper, allowing the inhabitants to have a great time together. A resident club can also be found inside The Aspire, providing dining and reading options to the people. Living in The Aspire is a dream for others, and many are already securing their units because of the projected increase in the value of the skyscraper.

Robert Deignan- An experienced tech expert

Robert Deignan is a tech expert and a distinguished one for that matter. He has been in the tech industry for over 40,000 hours. By any estimation, he is a person who has managed to prove that he is up to the task of helping others to get services from the industry. He is a graduate of Purdue University from where he obtained his business management degree. Since his graduation in 1995, he has been following a path of business and entrepreneurship. His goal is to become a highly successful businessman in the country by providing superior business services to the people. His intention is to run a successful company that will help the people to resolve matters of technology.

Robert Deignan has done a great job of helping the people to get tech services under one roof. When you call ATS Digital Services, you will receive support about anything that you might have been looking for. To become a successful businessman, Deignan laid the perfect foundation for his growth. Three years after leaving university, he created his first company known as Fanlink. This is the business that trained him to get his hands dirty. He learned what is needed in building a successful business and that is how he managed to start ATS Digital Services.

Before joining ATS Digital Services, he also worked with another organization known as iS3 Inc. He was the executive vice president of this company which happened to be offering customer care services in the tech industry. This company helped customers to troubleshoot basic tech problems remotely. It is at this company that he realized that there was a lot more that was needed for customers to get the best support.

ATS Digital Services was formed so that it could solve the main issues that affected human users of tech gadgets. Robert Deignan observed that it was becoming increasingly important for people to have a company that was ready to offer solutions on tech matters, whether it is a gadget at home or at the office that is damaged, ATS Digital Services can send someone to resolve the issue or even offer remote support.

Gino Pozzo and Sports Devotion

Many people who are keen on the sports sector are all too familiar with a man by the name of Gino Pozzo. Individuals recognize him as being someone who has aided iffy football teams significantly. He’s turned many questionable teams into major powerhouses. Pozzo is the individual who owns the United Kingdom’s Watford Football Club at the moment. People regularly talk about Pozzo and about all of his achievements in athletic matters all throughout the European continent.

Pozzo had a mother and a father who were ardent about all things that related to football. That may explain why he’s such a football fan himself. His adoring parents were called Giuliana and Gianpaolo. He was reared in picturesque Udine, Italy. Pozzo’s mom was in the same family as several individuals who had strong positions within the local football realm. Pozzo’s relatives have been ardent about nearby football efforts for many decades so far.

Pozzo uprooted all the way across the pond to the United States when he was merely a teenager. He studied at an Ivy League institution called Harvard University. The celebrated school is in Cambridge, Massachusetts in scenic New England. He wed a woman who hailed from Catalonia. This encouraged him to adjust his course and head back to Europe to Spain. He lived in bustling Barcelona for roughly two decades. He made the choice to go to London in the United Kingdom after that. He did so in the company of his supportive wife. They share three kids as well.

This sports wizard has all of the ingredients that are necessary to make sports teams everywhere shine. He has a devotion to athletics that’s for all intents and purposes unequaled in intensity. Thoughts about sports swirl around in his brain all of the time. His adoration is intense.

Find out more about Gino:

Rick Cofer: An Austin-based Lawyer Who is Taking Care of the Environment

Rick Cofer is a criminal justice lawyer based in Austin, Texas. He owns a law office in the city, and for more than a decade, he provides legal services to people who need his help. As a criminal defense attorney, he represents clients who have been accused of a criminal offense, and use his understanding of the case to provide justice. He worked with several cases in the past, and many of his clients were satisfied with the services that he provides. He specializes in cases that involved assault, domestic violence, illegal drugs, murder cases, sexual harassment and other related crimes, property crimes, and juvenile charges. He has been an effective lawyer when it comes to the resolution of charges filed by different individuals in Austin, and the satisfaction from his clients keeps him going. He received his license to practice law in 20008, and a decade later, he was able to resolve more than one thousand cases and defended hundreds of individuals facing the jury.

Originally from Plano, Texas, Rick Cofer had to move to the big city and started working and studying at the University of Texas. He focused on his studies, and after he graduated, he decided to serve other students and established groups that would support the Democratic Party of the United States. He immediately worked as a defense lawyer and moved on to become an assistant county lawyer and an assistant district lawyer for the Travis County. He served under the position for eight years, and he became a member of some of the top legal organizations in the country. He was admitted at the State Bar of Texas, as well as the U.S. Supreme Court, the U.S. Court of Appeals, and the U.S. District Court.

According to medicaldailytimes, aside from his work as a legal professional, he is also focusing his work as an environmental activist, working for an eco-friendly Austin. He is supporting a number of environment and marginalized groups, helping them support their needs. He also served in different public positions that looked after the city’s parks and recreation centers. Rick Cofer has been with the Austin Parks and Recreation Board, providing assistance on how the city can focus on efforts that will make it more eco-friendly. Rick Cofer Law also held positions with the Pease Park Conservancy Board of Directors. He also wanted the citizens of Austin to put more focus on health, and his position with the Texas Health Action Board of Directors and the Ending Community Homelessness Organization allowed him to help people with their medical needs and provide assistance to those who are living in the streets.

His humanitarian efforts rippled throughout the city’s population, and more people started to appreciate his efforts and started to help others. He believes that a city that cares for its environment would eventually learn how to care for its people.

How Heather Parry Has Helped Musician Documentaries Come To Life

There were many people whose hard work led to the success of the recent “A Star is Born” movie. One of these people is Heather Parry, president of Live Nation Productions. She knows many people in the entertainment industry with one of them being Bradley Cooper. After she heard he was going to direct and star in this film she made some calls and pitched her ideas to be involved at a party at Bill Gerber’s house. She showed how passionate her team was about the movie and that led to Live Nation Productions being very involved.

Heather Parry

Before heading Live Nations Productions, Heather Parry had spent two decades working for MTV and then Happy Madison Productions. She really enjoys her present position because she is passionate about both music and film. She gets to be very involved in both as her production studio creates documentaries about musicians. Among her successful documentaries are “Can’t Stop Won’t Stop: A Bad Boy Story”, “Believer”, and “Five Foot Two” She also produced a scripted film, “The After Party”.

Heather Parry says she is very busy on movie projects that are currently in the pipeline. One of these is “From Cradle to Grave” which will be the first television series that Live Nation Productions has created. Virginia Hanlon Grohl, Foo Fighter’s Dave Grohl’s mom, wrote the book that this TV show is based on. Other musician’s moms involved in this series are Janis Winehouse, Verna Griffin, and Marianne Stipe.

She advertises the Live Nation Productions movies at music festivals held by Live Nation all over the world. Heather Parry says the put up huge posters and have movie trailers running in both concession stands and suites. She says they use Ticketmaster data to determine who will be at the concert and what music they enjoy in order to decide what film to promote.

Clay Hutson Explains What It Means to Be a Production Manager

No matter if you are rock fan or a pop aficionado, you likely have attended a live concert or two in your life. After all, there’s nothing as enjoyable, bedazzling and interesting as seeing a live production of your favorite artists.

They could be recreating their iconic videos through elaborate sets, bringing one of a kind visual experiences to life through magnificent lightning, or simply singing their heart out in an ambience full of captivating sound systems.

But what brings all of this together?

While the artist focuses on their craft, it is the team behind them that focuses on their creativity to put up unforgettable shows. That is one of the reasons why artists ranging from Adele to Queen, and from Pink to Kid Rock can be found thanking their production crew during their tours.

On the surface, working in live production and entertainment seems like a bedazzling profession. To understand how that world looks like behind the scenes, we consulted with Clay Hutson, a live entertainment and production manager.

Clay Hutson Tells Us What Working as a Production Manager Looks Like

As an experienced production management with his own live entertainment company, Hutson has a wide breadth of experience. From sound management to stage management, and from set design to lightning formations, Hutson has done it all for artists such as Pink and Kid Rock (that we mentioned above).

Here’s what he has to say about working in production design.

Honesty is Key

A typical tour for a production manager always depends on understanding what their artist wants, and then assimilating and explaining whether creating it all in real life is possible or not.

It is by understanding the artist’s needs and translating them to real life experiences that work is how a production manager actually becomes successful at what they are set out to do.

You Have to Keep Up With the Trends

In the world of live production and especially the music industry, it is essential for the production manager to understand the latest trends in special effects, and incorporate them into a show while keeping the artist’s genre in mind.

If a production manager keeps using year old techniques to captivate their audience, then it doesn’t work, and could cost an artist a lot in terms of reputation, money, and credibility.

Putting Everything Apart is Just as Important as Putting Everything Together

Since the same fixtures have to be used at multiple venues, they have to be treated with care. This means that when a concert ends each evening, the production crew’s work starts right away.

Production mangers have to make sure that they are able to design fixtures and stages that are not only easy to assemble, but just as easy to disintegrate at the end of a show. In addition to that, a production manager has to consider the hours put into work after each concert venue has run out of its time.

Enjoying Your Work is Important

No matter if they are designing a stage for a concert or a business event, a production manager has to put their heart into it. The audience can only enjoy a show that was put together with a mindset of joy and fun – which is why it is extremely important to keep a positive attitude on the job.

Sam Jejurikar, the master of body transformation

Dr. Sam Jejurikar is a praised plastic surgeon in Dallas and has worked in the surgery room for over 20 years. He graduated from the University of Michigan with a medical degree and moved to Manhattan New York where he furthered his studies and specialized in ear, eyes and throat surgery.

He is a partner in Dallas Plastic Surgery Institute. He is gifted and talented in the surgery room and provides his clients with the best results. He is customer oriented and hence a member of the Multisociet Gluteal Fat Crafting Tusk Force, who researches on ways to reduce augmentation procedures side effects.

He is also an eloquent speaker, and when not operating, he is mostly giving speeches about his work. Recently, he spoke at the meeting for cosmetic surgeons and medicine in Dallas and also was an invited speaker at the annual conference for the American Association of Plastic Surgery.

In both the sessions, he shared his ways and ideas on how to improve the famous Brazilian Butt Lift. This meeting presented those present with the opportunity to learn new technologies and also how to implement them. The meetings brought together many medical practitioners such as nurses, dermatologist, surgeons, oculoplastic surgeons, plastic surgeons, and otolaryngologists.

He is a believer of satisfying his clients and hence dedicates his day to meet with clients, performing surgeries or following up on his clients about previous procedures. According to him, he acquires his motivation when he changes a client’s look to what they desire.

He takes pride in his ability to transform a client’s look and changing how they feel about their bodies. Whether is a lip filler, Brazilian Butt Lift or liposuction Dr. Sam Jejurikar has your back. He is much excited about the new procedures such as Botox and Platelets Rich Plasma which result in beautiful results and less time in the operation room.

Unmatched Herbalife’s Stock Potential in 2019

In 2018, the stock market experienced a decline of about 0.1%. This average decline affected many investment companies and typical investors. However, some companies such as Herbalife Nutrition Ltd managed to defy this odd by having one of the best performance in 2018.

For example, the company was the only company that experienced more than 15% growth margin. The best performance for Herbalife was however in the last quarter of the year, and pundits believe that the trend will continue in 2019.

What makes Herbalife one of the stable companies in the stock market?

First, the growth in terms of the company’s value is unmatched. Since early 2002, the company has been on a growth journey and the last quarter of 2018 was the second highest growth in 16 years. This trend will continue in the rest of 2019 and this according to pundits it is the best time to invest in the company’s stick.

Second, Herbalife Nutrition as a brand has been able to maintain its strong presence in the global arena. This impressive and strong global presence makes the company’s stock stronger and stable in the stock market. Thirdly, the company remains one of the best-structured company in the world of nutrition and weight management.

Structures are synonymous with performance, and this company has not disappointed in their daily operation. In addition to Herbalife having better chances of the best trading years in 2019, the company’s projections of 2018 were unmatched. Surprisingly, the company performed beyond the management expectation.

Will the direct sales model have an impact in 2019?

In addition to the company’s structures and global recognition, Herbalife Growth 2019 will be a reality due to its business model. According to Crunchbase, the direct sales model not only helps entities to establish a closer relationship with intended customers but also make them part of the growth. When the customers own the company’s vision and aspiration, growth is not farfetched.

Direct and independent distributors give the company the flexibility it needs. Unlike the typical distribution channels, Herbalife is able to maximize their time in making products available to their customers. The flexibility aspects have a lot of significance in the overall performance of the stock. In addition, the flexibility of the distribution channel gives the company unmatched possibility to grow their revenue at an easier and a sustainable pace.

It is also through the direct sale model where the company is able to push the brand and in return make it more popular. Since there is zero budget on making the brand visible in the consumer world, the company is able to concentrate on making its products better. In the stock market, a good perception of the brand is a game changer, and this explains the reason why Herbalife has so much potential in 2019.