Longtime marketing executive Lori Senecal will step down as the CEO of CP+B Global. She will retire and look to move on to the next chapter of her life. In 2015 Senecal became the CEO of the company after working at MDC Partners for a number of years. Her departure will be missed as a number of colleagues have expressed a lot of high praise of her. The founder and chairman of CP+B Chuck Porter’s said that Lori has been the ideal person to help build the company into a global agency. He also said that Lori has an entrepreneurial spirit that has been very valuable for the firm. One of the most notable deals that Lori helped complete was one where she landed American Airlines as a client in 2015. This new deal allowed the firm to get a key customer account and further expand. You can visit huffingtonpost.com
Before Lori officially steps down as the Global CEO, she will collaborate with Chuck Porter to help organize the next generation of leaders at the firm. Lori will help with the process of evaluating the management and professionals of the firm and make a decision on who will take her place as the CEO as well as other managerial positions at CP+B. With Lori’s help, the agency will be in position to complete a smooth transition right before she retires. Over the course of her time at CP+B, Lori has proven to be an excellent business partner and due to her expertise and leadership, the firm is a much smarter and effective advertising agency. Check out Inspirery to know more.
Lori Senecal attended McGill University where she completed a Bachelor of Commerce, Marketing and Finance degree. Throughout her career, she has been known to be someone with a robust personality as well as being very knowledgeable of marketing and advertising. Over the course of her career, she has worked at major marketing firms such as McCann Erickson. During her career she has helped the firm KBS grow into a worldwide agency with 800 employees. What inspired her to go into business was her experience as a gymnastics coach. This gave her the inspiration to go into a field where she can use her leadership skills. When it comes to conducting business, Lori says that in order to make money, the client needs to make money. Therefore, the success of the client determines her success and financial progress. Lori has said that her motivational skills are her greatest asset which has enabled her to lead employees. She has also said that in order to succeed in the advertising field, one must be able to land a client and then find something that is worthwhile to advertise.
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