Guilherme Paulus, Guiding Tourism Into A New Arena

ISTOÉ DINHEIRO Magazine named Guilherme Paulus as “Entrepreneur of the Year” in 2017. Along with this honor, Guilherme has enjoyed a long industrious career. His initial start in the tourism industry came in 1972, when he partnered with a Brazilian statesman to form a company. That company, CVC Is recognized as the largest tourist operator in Brazil. This is quite an accomplishment considering the fact that he started with a vision of building an empire.

And indeed, Guilherme Paulus stuck to that original goal and one day decided that he would expand into a completely different area, land acquisition, business development and construction. With that decision he founded GJP Hotels and Resorts.

As an entrepreneur, Guilherme Paulus has followed no one except his own intuition. Every venture that he thought he could develop, turned out to be successful. Following his instincts, lead him to his first hotel acquisition in 1995. After this purchase Guilherme didn’t immediately plunge into buying another property. No, instead he spent ten years developing the hotel, which is located in Gramado, Rio Grande do Sul. Then nearly a decade after his initial acquisition, he added a resort. This time in Foz do Iguaçu, Paraná. The resort is truly a dream property and as Guilherme Paulus has said, it’s his desire to, “ sell dreams.” The resort, Wish Foz do Iguacu has luxury condominiums, a pool and a beach and a golf course and many deluxe amenities.

After years of hard work and dedication, Guilherme Paulus made the Forbes annual list of billionaires. The Brazilian businessman and entrepreneur was named to the list for the first time in 2013 with an estimated fortune of $1.1 billion. A fortune that came as a result of his unique ability to identify opportunities. The Wish Foz do Iguacu was actually built from the ground up, unlike the first hotel purchase. Guilherme had this to say about his business ventures, “it’s a new concept, to add tourism and condominiums.” Indeed it is. In realizing his own unique vision, he has helped tourists find luxurious fun; a relaxing way to enjoy Brazil’s finest assets.

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