It’s not easy to run a company all by yourself while simultaneously keeping yourself looking fabulous but, somehow, Doe Deere has managed to stay at the top of her game for all these years. So what’s her secret to having her cake and eating it too? Stylist recently had a chat with her before the launch of her new retail outlet in London to discuss how she first broke into the cosmetics industry, how’s she’s managed to stay on top all these years and what she plans to do in the near future. She discussed the importance of providing unique products so as to stay ahead of the competition and keep sales up. Deere is the founder of Lime Crime, a cosmetics company that is completely vegan and has attracted quite a bit of controversy over the years. She talked about how she’s passionate about animals.
This is why she feels it is paramount to ensure that no animals are harmed in the making of her skincare products. Of course, as an entrepreneur, she has gone over quite a few speed bumps on the road to success, but she says those obstacles have only made her and the company stronger and, for that, she remains truly grateful. When discussing new beauty trends, she said lavender, lilac and all shades of purple will be in this year as well as ultraviolet. When giving advice to aspiring entrepreneurs, she advised them to trust their gut and focus on their passion.
While discussing the product-making process, she talked about her amazing team and how hard they work to ensure each product is flawless. She then discussed her obsession with glitter, saying social media has sparked this trend and it helps accentuate your individuality. She then talked about what goes into the perfect makeup palette, saying it’s usually multiple shades of the same color with a few neutrals thrown in for good measure. But she certainly is committed to give you a look that works. Her advice for those new to the makeup scene is to try it at home first and to not be afraid to wear it boldly and uniquely. She then discussed the importance of wrapping your products in quality packaging. Otherwise, people will develop negative opinions about the contents of the package. She also stressed how important social media is as it enables her to connect with the fans who she says are terrific and always brimming with good ideas for new products. She also says teasing helps with the launch.
This is because it helps to get the fans hyped before they officially unveil their newest product. She decided to branch out into hair dye due to her own experiences with hair dying and also because she believes it to be a wonderful way of expressing yourself. She finished the interview by discussing the importance of individuality and telling her fans not to be scared of a little makeup and hair dye as she believes these things will set you free.
Connect with Doe Deere on LinkedIn.